Promotional elements for Fosters-Beringer. While going through research, we discovered the plummeting number of sales during football season for wine. After thinking of a few directions that could potentially resonate with a sports-fanatic/ male demographic, I decided to go back to the days of the Roman games. Gladiators fought with every ounce they had while crowds were going crazy watching with wine goblets in hand. That was the drink of choice. So why not celebrate our modern-day gladiators with the classic beverage of choice?