Based out of Southern California, Lenmar, whose been in the camera, electronics and portable power business for the past 48 years needed a unique and relevant approach in reaching a larger and new demographic. The idea was born out of CMO, Steve Costello's mind. In working with him, we've developed a story that doesn't merely focus on all things zombie, but we try to capture an energetic and new spirit for the brand. This campaign was well received and several new products were spun off of this positioning. Undead Power also enlists professional, extreme athletes such as Luke Johnson and Aaron Ross. More to come.